Microsoft All in cloud marketing campaign

Microsoft has launched a good cloud marketing campaign called "ALL IN". This is to chase its commitment towards cloud-based software, applications and architecture. Alll good and well – but apparently this campaign has stuck a bad chord with some of Microsoft’s long term partners – who feel they were left out. More on this at chanelweb and cloud marketing fury.

How to market SaaS tools?

Software as a service tools are very hard to market  because you need to convince the user to register for your service. This has to be done through the web using persuasive copy writing skills, very high quality graphics and a strong call to action.

most software as a service (saas) vendors use ruby on rails as a building platform. this allows them to register users with their own environment without any problems. this is the beauty of SaaS – customer provisioning is very simple and cost effective. This is why from a lead generation POV, trying to lure the web site visitor to register is of utmost importance.

Here are few interesting links on how to register SaaS leads:

• shoutex is the marketing firm for SaaS vendors
• email marketing through verticalresponse
• and not to forget the biggest CRM

I encourage you to read more about SaaS on wikipeida.